Jenny-Lou Campbell is Anishinaabe and a proud member of Serpent River First Nation, located along the North Shore of Lake Huron, and currently resides in Sudbury, Ontario.

As the Executive Director of the Indigenous Centre of Excellence for Mineral Development (ICEMD), she is dedicated to advancing Indigenous participation and bolstering the natural, technical, and financial capabilities of First Nations in the mineral development and mining sector.

Prior to joining ICEMD, Jenny served as a mining policy analyst at the Anishinabek Nation and held various roles in the mining industry as both a proponent and consultant. She holds a Bachelor of Science degree from Lakehead University and Native Child & Family Worker diploma from Sault College.